Welcome to Wake-up Call, Awake’s monthly newsletter for research and news about behaviour change for sustainability.
In this edition of Wake-up Call…
Feature Article - Responsibility & Power
Research Report - Awake Sustainability Attitudes Survey
Interesting Finding of the Month - We recycle because others are doing it. We re-use and reduce because we care.
Exercise of the Month - Are you Disconnected, Willing, a Shirker or in Action?
Feature Article - Responsibility & Power
The various factors which need to be in place for a person to act in an environmentally friendly way can be roughly divided into 2 areas - personal responsibility and personal power.
Personal responsibility refers to the acceptance of one’s role as part of the potential problem, and the potential opportunity. When we recognise that we are contributors to, say, global warming, and decide that it is up to us to do something about it, we have taken on personal responsibility.
Personal power refers to having the means to do something about it. Items which fall into this category include education, skills and access to resources. For instance, if we do not know where our nearest recycling depot is, we lack education. If there is not one in our town, we lack the resources. If we are finding it impossible to organise our time to get there, we may be lacking skills of time management or prioritisation. Note, lack of personal power can be either perceived or real. For instance, we may feel that public transport is too inadequate in our area to consider using it, while our neighbour believes it is just fine.
Both personal responsibility and personal power need to be present in order for us to act sustainably. If we care about our energy use, but do not have the power to do anything about it, our energy use does not decrease. Ditto if we could easily save energy, but don’t feel that it is our responsibility.
If we plot responsibility and power along separate continuums, we get a figure like that below.